SAGSE celebrates 35 years of history while looking toward Latin America’s future in 2027

The pioneering exhibition of the regional gaming industry reaches its 35th edition as an international platform for business, regulation and knowledge

On March 17–18, 2027, SAGSE South America will celebrate a landmark milestone for the industry at the Hilton Buenos Aires Hotel & Convention Center: 35 years and 35 editions supporting the evolution of the Latin American gaming market.

More than an anniversary, this edition represents the continuity of a platform that has grown alongside the industry and successfully adapted to each of its transformations.

SAGSE began as an exhibition primarily focused on casinos, gaming halls, lotteries and equipment manufacturers. Over time, it welcomed new stakeholders and verticals, including online gaming, sports betting, payments, affiliate marketing, artificial intelligence, cybersecurity, blockchain, compliance, hospitality, entertainment and player protection.

Today, SAGSE brings together, under one roof, the stakeholders who regulate, operate, invest, develop technology and make the decisions that shape the future of the sector.

35 Years of Trust That Cannot Be Built Overnight

Throughout more than three decades, SAGSE has received the support and participation of the entire regulated gaming ecosystem: national and provincial regulatory authorities, lotteries, government entities, associations, international organizations, land-based and online operators, technology providers, academic institutions and specialized media.

In an industry undergoing constant transformation, reaching 35 editions represents a value that goes beyond longevity.

It represents trust.

Trust to bring the public and private sectors together. Trust to address sensitive issues. Trust to introduce new technologies to the market. And trust to foster business relationships that continue long after the exhibition has ended.

From an Exhibition to a Regional Ecosystem

SAGSE’s evolution is also reflected in its regional expansion.

In 2027, Buenos Aires will be the starting point of a tour that will continue in Ciudad del Este, Paraguay, and Panama, connecting South America, the Triple Frontier, Central America and the Caribbean.

Each event will activate an agenda of meetings, content, networking and experiences that extends beyond the official exhibition dates.

Wherever SAGSE Goes, Gaming Week Begins.

“We cannot celebrate these 35 years without acknowledging its founder, Giorgio Gennari Litta, who laid the foundations of what SAGSE has become today with his forward-thinking vision. We want to draw on all the experience, relationships and trust we have built to lead the next stage of the Latin American gaming industry. Our history gives us authority, but our ability to keep evolving is what keeps us relevant,” said Alan Burak, Vice President of SAGSE Latam.

An Edition to Become Part of History

The 35th edition will bring together an exhibition, conferences, academic sessions, workshops, private meetings, VIP areas, institutional activities, side events, side quests, the SAGSE Awards and the traditional Gran Gala del Juego.

Companies will be able to participate through exhibition spaces, sponsorship packages and regional proposals encompassing Buenos Aires, Ciudad del Este and Panama.

A special campaign will also be launched to recognize the companies, institutions, regulators and professionals who have supported SAGSE’s growth and contributed to building a more professional, innovative and responsible industry.

Because SAGSE’s history has not been built by a single organization.

It has been built together with the entire industry.

35 years connecting people.

35 editions creating business opportunities.

A new chapter in shaping the future of Latin America.

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